YES ON 2B FOR BUILDING A BETTER LOVELAND
LOVELAND, Colo. – October 1, 2009 – By voting YES on ballot issue 2B this fall, voters of the city of Loveland, Colo., will show their support for a 3 percent lodging tax to visitors to be used for bolstering visitor awareness of the diverse city and ultimately driving local business growth. John Q. Hammons’ new eight-story, 263-suite Embassy Suites® – Loveland Hotel, Spa & Conference Center at 4705 Clydesdale Parkway in Loveland is actively supporting the 2B initiative being promoted by the “Building a Better Loveland” campaign. A lodging tax is typically the standard in the cities in which hotel industry leader John Q. Hammons Hotels & Resorts does business. The Springfield, Mo.-based company’s operations span 25 states and include more than 80 upscale, full-service hotels, resorts and suites and 5.4 gross million square feet of meeting space, including the luxury Embassy Suites Loveland Hotel, Spa & Conference Center, which opened in April of this year.
“About 98 percent of the cities in which John Q. Hammons Hotels & Resorts operates have passed a lodging tax on visitor stays, enabling these visionary communities to generate marketing dollars earmarked specifically for attracting additional outside business that benefits a range of local merchants and services,” said Scott Tarwater, executive vice president of development for John Q. Hammons Hotels & Resorts. “A lodging tax on visitor hotel room stays just makes good business sense, especially when charting a community growth plan. We have significant first-hand experience witnessing these tax dollars at work and positively impacting communities nationwide.”
The “Building a Better Loveland” grassroots campaign funded by area Loveland businesses in support of issue 2B is proactively educating city of Loveland voters on the proposed lodging tax, its revenue potential, and allocation and management of tax funds to be used exclusively for promoting tourism, conventions and related activities, ultimately driving business to create and sustain jobs. The first of a direct mail series dropped to more than 11,000 households this week, with two more mailers slated for October. The mailers reinforce that the lodging tax would NOT be directed at citizens of Loveland; the lodging tax would be paid for by visitors to Loveland occupying hotel rooms. Go towww.buildingabetterloveland.org for more information.
“As the largest hotel north of Denver to Canada, we see the potential that driving additional business can have for the city of Loveland,” said Tom Dwyer, general manager, Embassy Suites – Loveland Hotel, Spa & Conference Center. “It’s an established economic formula within the hospitality industry that each convention dollar typically generates seven times the spend in a market before it departs. Visitors require food, retail goods and services from the local area. A lodging tax would provide the dollars needed to support advertising and marketing to additional meeting planners to bring more business to Loveland and to build the community for the long term.”
Area Information
Owned by Mr. John Q. Hammons and managed by Springfield, Mo.-based John Q. Hammons Hotels & Resorts, the Embassy Suites – Loveland Hotel, Spa & Conference Center resides on 20 acres of land on the northeast quadrant of I-25 and US-34 with convenient access to the Colorado cities of Greeley, Fort Collins, Estes Park, Windsor, Longmont, Boulder and Denver and also to Cheyenne, Wyo. The complex is next to the Budweiser Events Center at The Ranch, Larimer County Fairgrounds and Events Complex, Northern Colorado’s premier entertainment destination and agricultural showcase.
Making a Reservation
For more information or to book a group function at the Embassy Suites – Loveland Hotel, Spa & Conference Center, contact (970) 593-6200, fax (970) 593-6202, email:sales@embassysuitesloveland.com or go to www.embassysuitesloveland.com. The hotel also can be booked under the following GDS codes: Amadeus DEN079, Apollo/Galileo 89068, and Sabre/Worldspan 34919.
Hotel Information
Built with the signature atrium style of John Q. Hammons Hotels & Resorts, the Embassy Suites – Loveland boasts an architectural style that complements the design of the adjoining conference center. The hotel’s décor emits a contemporary flair that invites guests to enjoy the exceptional appointments and outstanding customer service that define the John Q. Hammons Hotels & Resorts and the Embassy Suites Hotels brands. The hotel offers a variety of amenities for both business and leisure travelers and is beautifully decorated to make guests feel at home. Each guest suite features a private bedroom and spacious living room equipped with two LCD televisions, refrigerator, wet bar, microwave oven, coffee maker, two telephones with data ports, high-speed Internet access, spacious work desk and in-room safe boxes. Guests may enjoy a luxurious open-air atrium with a water feature. The hotel offers room service, same-day dry cleaning, and daily cooked-to-order breakfast and two-hour Manager’s Reception. Guests are able to enjoy a casual meal in the Grille and Lounge, or coffee and espresso in Caffeina’s Internet Cafe. Other features include a fitness center, indoor pool, sundeck, and therapeutic spa treatments at the full-service Spa Botanica, John Q. Hammons’ signature spa.
About Embassy Suites Hotels
To learn more, visit www.embassysuites.com.
About John Q. Hammons Hotels & Resorts
Springfield, Mo.-based John Q. Hammons Hotels & Resorts is the nation’s leading independent builder, developer, owner and manager of upscale, full-service hotels, resorts and suites, including: Embassy Suites Hotels, Renaissance, Marriott, Radisson, Residence Inn, Homewood Suites by Hilton, Holiday Inn and Courtyard by Marriott brands. With 82 hotels strategically located near demand generators, such as state capitals, universities, airports, corporate headquarters or office parks in secondary and tertiary markets, John Q. Hammons Hotels & Resorts’ properties are dominant in their markets. Over the course of his impressive 51-year career in the hotel business, Mr. John Q. Hammons has developed 208 hotels. For more information about John Q. Hammons Hotels & Resorts, please visit the company’s Web site at www.jqhhotels.com.
Editor’s Notes: Hotel photography is available on request.
